AArrow Advertising
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  Welcome to AARROW Advertising, home of the "Original AARROW Sign Spinners". We specialize in helping make your company the center of attention so that you can reach your target market.  
 
Case Studies

Barack Obama Presidential Campaign

Client: Barack Obama Presidential Campaign

Location: California, North Carolina, Washington DC, Virginia, Maryland, Pennsylvania, Montana, Nevada

Target Market: Potential Voters

Mission: Help register potential voters for the Barack Obama presidential campaign.

Method: The AArrow Sign Spinners were dispatched to college campuses and large cities around the country to increase the reach of the Obama message, and register a record number of new voters to the campaign.

Curtis AArrow Sign

Client: 50 Cent

Location: Las Vegas, Los Angeles, New York

Target Market: Hip-hop fans

Mission: Increase album sales for 50's new album "Curtis".

Method: In the days leading up to his album release, promoted in premium locations including the MTV Video Music Awards in Las Vegas, at 50's performance on Jimmy Kimmel Live and in front of TRL in Times Square.

Cojean

Client: Cojean

Location: Paris, France

Target Market: Health Food Consumers

Mission: To create awareness for Cojean's new flavors of smoothies and increase traffic at their ten locations throughout Paris.

Method: Cojean brought the AArrow Allstars to Paris for one month and used Spinners in front of their restaurants six days a week during the lunch hour rush.

Cricket AArrow Sign

Client: Cricket Communications

Location: San Diego

Target Market: Wireless telecommunication consumers

Mission: Establish Cricket as a new Wireless Retailer

Method: Attracted attention to multiple store's grand openings by executing more than 1,000 hours of AArrow Sign Spinning at more than 40 locations throughout the city. AArrow also performed in front of the San Diego Padres Stadium, hitting 40,000 members of Cricket's target market.

Vitamin Water AArrow Sign

Client: Vitamin Water

Location: NBA All-Star Weekend, Las Vegas

Target Market: Sports and health drink consumers

Mission: Increase Brand Awareness

Method: Placed 10 AArrow Sign Spinners at strategic locations on the Las Vegas Strip to interact with attendees while distributing samples of Vitamin Water.

K. Hovnanian Homes AArrow Sign

Client: K.Hovnanian

Location: San Diego, Los Angeles, Raleigh, D.C.

Target Market: Interested home buyers

Mission: Announce "The Deal of the Century" using 50 AArrow Sign Spinners across the country for one of the country's largest home builders.

Method:

Bud Light AArrow Sign

Client: Bud Light

Location: Qwest Stadium, Seattle

Target Market: Football fans

Mission: Promote the launch of the new ‘blue bottle'

Method: Advertise at Seattle Seahawks home games using AArrow Sign Spinners, customized apparel and promotional give-aways.

Toys R Us AArrow Sign

Client: Toys R Us

Location: New York City

Target Market: Holiday shoppers

Mission: Increase traffic for the Holiday Express location

Method: Blitzed all of Manhattan with AArrow Sign Spinners and holiday savings coupons starting on Black Friday, all the way through Christmas.

H&R Block

Client: H&R Block

Location: New York, New Jersey, Pennsylvania, Maryland & Virginia

Target Market: Tax payers

Mission: Encourage consumers to use H&R Block to file their annual income taxes, emphasizing their instant refund and ease of use. The

Method: AArrow Sign Spinners were used in front of 50 retail locations across the Northeast U.S., and were even special guests in the famous Philadelphia St. Patrick's Day Parade.

Rojas Clothing AArrow Sign

Client: Rojas Clothing

Location: Melrose Avenue, Los Angeles

Target Market: High fashion consumers

Mission: Promote the Rojas brand & boutique during Fashion Week.

Method: Model the latest collection during Fashion Week on Melrose Ave. while simultaneously directing fashion consumers towards the Rojas retail location.

Jiffy Lube

Client: Jiffy Lube

Location: Los Angeles, CA

Target Market: Los Angeles Motorists

Mission: Promote Jiffy Lube's "Buy One Oil Change Get One Free" to consumers across Southern California.  

Method: The AArrow Sign Spinners were placed in front of Jiffy Lube locations throughout the region to increase point of purchase sales during the new promotion.

Save Darfur AArrow Sign

Client: Save Darfur

Location: Washington D.C.

Target Market: 4th of July Parade Attendees

Mission:  Raise awareness of the plight of refugees in the Darfur region of Africa.

Method: 24 AArrow Sign Spinners march down Constitution Avenue to create positive awareness and attract the attention of ABC World News and Fox News.

Who's Your Caddy

Client: Who's Your Caddy

Location: Hollywood, CA

Target Market: Potential Moviegoers

Mission: Promote the Major Motion Picture Release of "Who's Your Caddy" in the center of Hollywood, CA.

Method: The AArrow Sign Spinners took over the Walk of Fame on Hollywood Blvd. and amazed the throngs of onlookers with their performances. Posing for pictures with tourists and getting instant press attention from a local TV station, the AArrow Sign Spinners reached thousands of potential consumers.

Startpagina.nl

Client: Startpagina.nl

Location: Amsterdam

Target Market: Internet Users

Mission: Advance the status of Startpagina.nl as the premiere home page of consumers in The Netherlands.

Method: Reach over 70,000 consumers in a one week period by advertising in front of Libelle Zomerweek, a consumer trade show, and get them to set their home page to Startpagina.nl, the leading search engine of the Netherlands.

Anything For Sale

Client: AnythingForSaleByOwner.com

Location: Manhattan, NY

Target Market: Potential Online Buyers & Sellers

Mission: Launch new free internet auction site solely through word-of-mouth marketing.

Method: The AArrow Sign Spinners inundated the major avenues of New York City with 15 spinners, spinning and handing out "free dollar bill" credits which could be used on the site.

Dunkin Donuts

Client: Dunkin Donuts

Location: Virginia, Maryland, Washington DC, Las Vegas.

Target Market: Early Morning Commuters

Mission: Attract attention of commuters on their way to work to inform them of new Dunkin Donuts offerings.

Method: The AArrow Sign Spinners were effectively used to attract customers to the new and improved Dunkin Donuts brand. Dave Vickers, Director of Operations for Northern Virginia, says of the service "On days we use them (AArrow Sign Spinners) we see a drastic improvement in sales. Up to $600 a day."

Client: Fox TV

Location: New York

Target Market: Urban television watchers

Mission: Get New Yorkers to watch the new show, "Under One Roof",

Method: starring Flavor Flav using giant Flavor Flav signs outside of the Jay-Z and Kanye West concerts at Madison Square Garden with additional branding in the Bronx, Brooklyn, & Harlem.

Client: Staples

Location: Denver, Phoenix, Miami

Target Market: General consumers

Mission: Create local brand awareness for new store openings

Method: Blitz numerous markets to create awareness for sales and new store openings across the country.

Client: Archstone-Smith

Location: Los Angeles, CA

Target Market: Luxury apartment leasers

Mission: Attract potential leasers to Archstone-Smith apartment complexes

Method: Help Archstone-Smith maintain above a 98% occupancy at all of their apartment complexes in Los Angeles by advertising move in specials and their premium locations. The AArrow Sign Spinners were able to turn over an amazing 26 new apartment leases in their first day of promotion at one Archstone-Smith location.

Client: 944 Magazine

Location: 2008 NFL Super Bowl, Phoenix, AZ

Target Market: Super Bowl Attendees

Mission: Promote brand awareness of 944 magazine at a venue that encompassed its target market.

Method: Attract the attention of Super Bowl attendees to come into the "944 Experience" promotional party inside of the Super Bowl stadium. 944 Magazine hired 10 AArrow Sign Spinners, who entertained tens of thousands of football fans while promoting the 944 brand.

Client: Washington Capitals Hockey Team

Location: Washington D.C, Virginia

Target Market: Local Hockey Fans

Mission: To promote discount tickets for Washington Capitals hockey games, as well as promote rookie player Alex Ovechkin as a premier star in order to attract more people to the team's brand.

Method: AArrow Sign Spinners were combined with AArrow Promotional Models and placed outside of major Metro stops in the DC/Virginia area to spin and to hand out team memorabilia.

Client: Colonial Honda of Glendale

Location: Glendale, CA

Target Market: Car Shoppers

Mission: To make Colonial Honda stand out from all of the other car dealerships in the area.

Method: 4 AArrow Sign Spinners were dispatched to strategic intersections around the dealership, advertising Colonial Honda's quality service and vehicle specials. AArrow's friendly and energetic staff fit the image of a quality car dealership perfectly, and drivers from all over the city came to know Colonial Honda.