We've all seen them: People with signs on street corners and along busy thoroughfares attempting to create a stir for whichever business they are marketing. A new franchise in Columbus is putting a different spin, literally, on street-corner advertising by blending performance art and obscure sports. AArrow Advertising, which started in San Diego in 2002, recently opened an office in Hilliard. It hopes to hire 30 to 50 people ages 16 to 24 in the next two months who will be trained in sign-spinning.
A big focus of the company is helping young people find employment, and to do that, it's working with the Central Ohio Workforce Investment Corp. to recruit area workers.
"Young people are into everything new and different that hasn't been seen before," said Jo Youngs, employer account representative at the work-force group.Prospective spinners undergo a tryout before being invited to weekly practices.
"We take quality extremely serious," said Carson Woods, owner of AArrow Advertising Columbus. "Some signers are motionless, but our guys and gals are performing."
Columbus businesses interested in using sign spinners include local homebuilders, apartment complexes, sports teams, pizzerias and day spas.