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Objective: AArrow Sign Spinners were hired by Z Burger to inform potential diners of the grand opening of Z Burger locations; boost burger sales and increase the customer retention rate.
Method: Not only did Z Burger want to find a way to bring in new customers; they also wanted to entertain diners while eating. AArrow Sign Spinners entertained patrons eating in the glass enclosed dining area by performing tricks with six-foot custom made Z Burger signs.
Campaign Details:
1) Weekday and weekend sign spinners at Z Burger in Washington D.C. - Tuesday through Friday shifts from 11:00 a.m. to 2:00 p.m. and Saturday from 11:00 a.m. to 3:00 p.m.
2) Location Awareness - One sign spinner was placed directly outside the location within full viewing range of traffic as well as diners.
Results and Conclusion: AArrow Advertising helped contribute to a very successful grand opening for Z Burger. Whenever sign spinners were used the line extended out the door of the restaurant and burger sales were consistently very high. Z Burger is expecting increasing the usage of sign spinners with new locations and during holiday seasons.
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