“The sign spinner was something totally foreign to marketing efforts at State Farm and CA became the first Zone in the Enterprise to use this tactic to reach consumers. Not only did it help increase the awareness of our rate reduction campaign, it became such a huge hit with our Good Neighbor State Farm Agents; many of them wanted to create their own signs and have their staff 'sign spinning' messages. Along with the billboards and aerial signage we bought over the 4th of July weekend, the sign spinners fit perfectly into our plans.”
- Bobby Wilkinson – California Zone Marketing Manager
- State Farm Insurance