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Objective: AArrow Sign Spinners were called upon at 16 Gold’s Gym locations in Maryland, Washington D.C. and Northern Virginia to help boost walk-in traffic and promote the new lower-price membership.
Method: AArrow Sign Spinners worked in teams of two and serviced two locations a week; alternating locations for eight weeks.
Campaign Details:
1) Week say and weekend shifts - Two sign spinners per location on Friday and Saturday 10 a.m. – 4 p.m.
2) Brand awareness - The Gold’s Gym brand was exposed to thousands of cars daily during the two month campaign.
Results and Conclusion: Gold’s Gym was pleased with the campaign and saw an increase in gym membership sign-up and renewals on days when AArrow Sign Spinners were used.
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