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Objective: Fox Channel Five hired AArrow Advertising to interact and increase the number of potential New York viewers for the show and communicate the time and date of the program airing.
Method: Fox Channel Five wanted to reach as many members of their target market as possible in a short period of time.
Campaign Details:
1.) Attracting new viewers - Several three hour weekday shifts run during rush hour in Harlem, the Bronx and Brooklyn
2.) AArrow Sign Spinners also promoted outside Madison Square Garden before and after three concerts (two Jay-Z concerts and Kanye West’s Glow in the Dark tour).
3.) Media attention - The AArrow Sign Spinners were also mentioned briefly during a Fox Channel Five newscast.
Results and Conclusion: AArrow Sign Spinners were very successful in reaching the appropriate demographics for Fox Channel Five’s target market. The unique advertising method has been an effective tool in promoting the weekly TV series ‘Under One Roof’.
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